The process of information design.

Posted: March 8, 2012 in Uncategorized

As i have stated before Information design can be a confusing thing Fortunately was each week goes by the world of information design makes a bit more sense. This week our readings helped us to delve deeper into the process of designing information. From the initial steps of gathering the data that yor client is looking to be designed into something cohesive, to meeting with your client and the the process itself.

Quite possibly the most important thing to keep in mind is that Information Design is a collaborative process. Not just between your team of designers and yourself, but also the clients you are working for and possibly the audience you are looking to design the information for. If i were to give you every step in the process I would send you into the infomration overload I ran into, however this blog i here to help people understand what information design is so sending you into overload would not accomplish what I am setting out to do.

Of the process three tings stood out to me more than anything else. The first is that when you are starting a project you need to gather the information that the company you are working for. Not only do you need to get to know the people you are working with and for, you also need to get to know what they have attempted before, what data they have collected themselves as well. You also need to stay in constant communication with the people you are working for so that you can have their input on your ideas as well as as keep them updated on changes you might make that they may or may not like.

The step of a creative brief is very important. You are creating a short document that contains the most important information about the project sot hat the entire team has ac;ear sense of the projects background and goals. This document is not only the blueprint that your team will use to work on the project , it also acts as a road map for anyone new to the project, a document that your client can look at and provide feedback and give there stamp of approval on. Most importunity it can give your client a peace of mind as they look it over and see not only your progress but also the potential outcome of the final project.

For me the most important part of the process is developing persona and scenarios based on the the project you re designing and its final outcome. My viewpoint is about the human side of Information design so it is not all that surprising that this step stand out for me. In this step you, your team and your client will attempt to identify your target audience and then come up with possible personae of that demographic so that you can then look at he project from these different personae possible viewpoints. Each of these personae is a brief profile of a potential audience member,and depending on the size of the audience you may have to create several different personae so that you can give yourself as wide of a target audience as you need to complete this project. Having these personae helps you to understand the audience you have and prioritize them in who you want to orient your final product towards. After that you can then desing scenarios that these personae wold interact with your product and the possible success or potential downfalls of the product.

As I continue this blog I will definitely attempt to think about the potential readers of this blog outside of my classmates and professor. I see different personae that I could be writing for including someone completely new to information design, someone looking to research more about the topic of this blog and potentially other students in a similar setting who are viewing my blog as part of there classwork. I will keep in mind these personae as I write. I will continue to use plain language that any novice viewing my page can understand it, however i will continue to add as much relevant content so that a person who is coming here because they are attempting to learn can get something out of it.

  1. Lisa Pimpinella says:


    WOW!! I love the design choice. What a fresh and appealing look for your blog. The background is a wonderful mix of gradient colors. I like the combination of black, gray, and white through the elements of the blog and in the background. The use of red adds highlights in a very complimentary fashion. The left sidebar looks great. I also liked the “home” and “about” headings being at the top of the blog. Additionally, I like the use of capital letters in the heading. The use of the arrows looks very creative.

    The text of your blog needs a little work. Perhaps, a good proofread will help as you have quite a few typos, missing punctuation, and sentences that could use some restructuring. For example, the second word of the blog post is lower case when it should be a capital “I”. The first two sentences run together; you are missing a period and the word “was” should be ‘as”. As you go through it I am sure you will see the other misspelled words and other typos. As I read the post, I was distracted by these errors and it takes away from the great design and presentation of the information. The text you provided is otherwise well conveyed and you fulfilled the elements of the assignment.

    I noticed that you added some spaces between paragraphs that were not present in your first blog. That is a good improvement. Have you considered adding any headings to separate the topics presented in the blog? I think it would add to the design and allow the user to read the sections that interest them most. Without the headings, the text seems long. I think this relates to the module information on Information Architects that talks about “treating text as an interface” (p. 5). Working with text is as important as the content.
    I look forward to seeing the development of your future blogs using the processes of information design that you describes in your last paragraph.

    Lisa Pimpinella

  2. Jane Bertolo says:

    I enjoyed your post! Prior to this course I will admit that I did not think much of the information design process. This blog assignment has allowed me to see the process (and details) that goes into the design process. I agree with you that knowing what your client wants and knowing the intended audience is one of the most important steps. Without that information it would be rather difficult to start the information design process.

  3. Scott says:

    Nice blog for the most part William, though two things jumped at me. First was your inconsistency with lower and capital cases for the pronoun for yourself (you have both “i” and “I”), as well as missing punctuation and/or misplaced caPital leTTers. Honestly, that really detracts for me, and makes it hard to read seriously, just a personal thing.

    Second is the colour for your comment fonts, too light, hard to read. As for information, this is a good blog and definitely shows how the course is affecting your perspectives. Thanks for posting.

    Scott G.

  4. William,

    Nice blog – neat and very sympathetic!

    I completely agree with you regarding your emphasis on the importance the creative brief – especially your mention of ‘a document that your client can look at and provide feedback and give there stamp of approval on.’ I have worked on creative products where concepts were agreed upon by clients but lack of a physical creative brief with a client’s ‘stamp of approval’ created huge headaches and caused extra work.
    In general, as I read Baer I find so many instances where the information would have been so helpful at the time of a project and am so glad to own it now – I’m sure it will help avoid future headaches. An example when Baer mentions, ‘However, if you’re in the early stages of a project at a point where most design issues have not been resolved and you decide to create a prototype that looks very “finished,” you run the risk of testers, clients, and even designers confusing your testing materials with actual methodical, strategic visual design.(Kindle Locations 1374-1376)
    This is another scenario I’ve faced – the question how complete and designed a proto-type needs to be…
    Its information like this that is the ultimate Information Design, information tactics that aid a design through each stage – design to ensuring it doesn’t get kiboshed for some reason or other but actually makes it out of idea to implementation.

    I’m thinking that keeping personea in mind as you work your blog will help tailor it to user needs. I think you certainly did that in this blog by presenting material that was clear and easy to follow (though I was tripped up occasionally by the typos…)

    Baer, Kim (2010-02-01). Information Design Workbook: Graphic approaches, solutions, and inspiration + 30 case studies . Rockport Publishers. Kindle Edition.

  5. wjsanger38 says:

    I go back now and look at my typos and really wish I had written it all in word before posting instead of just using there window in wordpress. I do fee that the typos do give it a more human feel because we all make mistakes, but sadly it takes away from the professionalism aspect i wanted to portray as well.

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